Cause Marketing, LLC Launched

Agency Unveils Strategy for Fibromyalgia Nonprofits and Corporations Seeking "Partnerships That Make a Difference""

Orange, CA - December 1, 2005

Cause Marketing, LLC, a public relations and marketing agency, was recently launched in response to a growing yet unmet need to effectively reach the estimated 10 million people suffering with fibromyalgia and other chronic pain illnesses.

In addition to creating customized and credible campaigns that effectively tap into the relatively underserved fibromyalgia market , Cause Marketing s pecializes in aligning companies with chronic pain illness-related nonprofit organizations for increased awareness, as well as to improve sales and goodwill.

Cause Marketing's "partnerships that make a difference" connect chronic pain-related nonprofit organizations and corporations wanting to partner with their cause-worthy programs.

Studies have found that Americans are more likely to support and trust corporations that support social issues. More companies are getting involved with cause-worthy programs because they recognize the positive impact their involvement can have--not only on their bottom line, but also in fostering community relations and good will.

An important component of Cause Marketing's strategy is to establish strict criteria and guidelines for the companies seeking to promote their products and services to the fibromyalgia community. Foremost among these is that Cause Marketing clients who partner with fibromyalgia and chronic pain nonprofit groups must have demonstrated a commitment to improving the health and wellness of people with fibromyalgia or other chronic pain health issues.

"We highly commend those companies who wish to create partnerships with patient-based organizations focusing on health issues," says Lynne Matallana , president and founder of the NFA, which formed Cause Marketing as its affinity company. "With Cause Marketing, these companies will now have a way to effectively bring their message directly to their target audience."

As an affinity company of the National Fibromyalgia Association, Cause Marketing, LLC is a for-profit agency that donates 100% of its proceeds to the NFA.

If you are a member of a nonprofit organization serving people with fibromyalgia and other chronic pain illnesses, or a corporation seeking to establish cause-worthy partnerships, please contact Cause Marketing, LLC for a partnership application form or visit www.4causemarketing.com.