Sunrise Medical announced plans to evolve into two separate organizations -- A mobility-focused business and a respiratory-focused business. Sunrise Mobility will supply Quickie®, Jay®, Guardian®, Hoyer®, and Bio Clinic® products. In addition Sunrise Mobility will offer the A.R.T. Group® portfolio of products which includes Whitmyer®, AES®, Rehabilitech®, Kid Kart® and Kid's Up® brands. DeVilbiss Healthcare, Inc. will supply the DeVilbiss respiratory and sleep therapy product lines.
This evolution of Sunrise Medical as two distinct businesses is expected to improve agility, flexibility and responsiveness to industry demands for both organizations. "We're in a time of change -- as an industry. And in time of change high performing organizations need to improve and adjust business structures -- to evolve and reinvent themselves. And that is exactly what Sunrise is doing. Ultimately the creation of the two separate organizations will improve focus and create long-term value for customers. A truly focused approach can make all the difference in the world and we just couldn't provide the necessary focus as one organization," commented Michael N. Hammes, Chairman and CEO of Sunrise Medical.
Kees Regeling President and CEO DeVilbiss Healthcare added "As a separate organization we'll be better able to identify and plan for shifts in the market and react accordingly. This really will strengthen our position as a player both domestically and internationally."
Sunrise Mobility and DeVilbiss Healthcare are finalizing their global operational and commercial plans. However each organization will have a dedicated sales force. DeVilbiss customers can continue to order products through Sunrise Medical until July 1, 2007. After that date, DeVilbiss customers will be required to place orders with DeVilbiss Healthcare. Customers will receive detailed instructions in the next month on the logistics of the creation of the two companies.
Sunrise Mobility sales associates will begin representing the A.R.T. Group portfolio of products beginning July 1, 2007. Beyond Selling and Marking, all other A.R.T. Group functions will remain independent. This will ensure that the A.R.T. Group preserves its unique operational flexibility. The A.R.T. Group will also continue to capitalize on the values that Rehab Product Specialists (RPS) bring to the ordering experience.
For more information on this announcement, please visit our information page at www.sunrisemedical.com/evolution
Sunrise Medical is a world leader in the design, manufacture, and marketing of medical products and assistive technology devices that address the recovery, rehabilitation and respiratory needs of patients in institutional and homecare settings. Sunrise products are manufactured in the United States, Mexico, and Europe and are distributed in more than 100 countries around the world. For more information about the company, visit their website at www.sunrisemedical.com.