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ResMed, a manufacturer and developer of products for the treatment of sleep-disordered breathing, announced the enhancement of its SleepTrack™ program. In addition to patient outcomes management software, SleepTrack now includes materials to help ResMed's business partners improve their companies and grow.
The program consists of four modules-operations, marketing, education, and diagnostics-designed to increase a company's referral sources and optimize operational procedures.
According to Dr. Terry Davidson of UCSD Medical School, "Some of these materials will be the first step in getting patients to communicate their OSA symptoms to their physicians, and for this reason they may be invaluable to the patients and our healthcare system in general." Adds Ron Richard, ResMed's VP of Marketing, "Many times, doctors have difficulty opening a dialogue with patients about the seriousness of sleep apnea and the importance of CPAP therapy. We hope these materials will facilitate productive discussions between patients and physicians." "The goal," says Richard, "is getting diagnosis, prescription, and adherence with treatment. We think education is the best way to accomplish these things."
Further information can be obtained by contacting Bobby Haywood, Marketing Communications Specialist and SleepTrack Program Administrator at ResMed Corp, San Diego, at (858) 746-2246 or by visiting the company's multilingual web site at www.resmed.com.
ResMed is a leading manufacturer of medical equipment for the diagnosis and treatment of sleep-disordered breathing (SDB), selling a comprehensive range of products in over 60 countries. We are dedicated to improving the awareness among patients and healthcare professionals of the potentially serious health consequences of untreated SDB, and to developing innovative technology to improve the lives of those who suffer from this condition.
ResMed has been included in Business Week and Fortune's Fastest Growing Companies for the past three years and Forbes' 200 Best Small Companies in America list for the past five years.
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